Google has announced a major update to its Android ecosystem policies, aiming to give developers more freedom in how they distribute apps and process payments.
The announcement was made through the Android Developers blog, where the company described the move as part of “a new era for choice and openness” on Android devices.
The updated policies introduce expanded billing options, easier installation of third-party app stores, and new developer incentive programmes. The changes will gradually roll out globally through 2027.
Developers Can Use Alternative Billing Systems
One of the biggest changes is that developers will now be able to use their own billing systems alongside Google Play’s in-app billing service.
This means app developers can:
- Use their own payment systems inside apps
- Redirect users to external websites for purchases
- Choose whether to use Google’s billing infrastructure or alternatives
Google says the goal is to increase flexibility for developers while maintaining safety for users.
Updated Google Play Fees
The company also introduced a new pricing structure where service fees and billing fees are separated.
Key fee changes include:
- 5% billing fee when developers use Google’s payment system in regions like the EEA, UK, and US
- Service fees reduced to 20% for new app installs
- Developers in incentive programmes may pay as low as 15%
- Subscription service fees remain at 10%
These changes could help developers earn more revenue from app purchases and subscriptions.
Google Launches Registered App Stores Programme
Google also revealed a new initiative called the Registered App Stores programme, designed to make installing third-party app stores easier on Android devices.
Through this programme:
- Third-party app stores can register with Google
- Users will get a simplified installation process
- Platforms must follow security and quality standards
App stores that do not register will still function as normal sideloaded apps, but without the simplified installation experience.
The programme will launch first outside the US, with a US rollout expected later depending on court approvals.
New Incentives for Android Developers
Google is also introducing additional initiatives to encourage developers to create higher-quality apps for Android.
These programmes include:
- Apps Experience Programme to improve overall app quality
- Updated Google Play Games Level Up programme for gaming developers
Developers who meet certain quality standards may receive lower service fees and other incentives.
Global Rollout Timeline
Google confirmed that the policy changes will roll out in stages across different regions.
Expected rollout schedule:
- EEA, UK, and US: by June 30
- Australia: by September 30
- Japan and South Korea: by December 31
- Other regions worldwide: by September 2027
The Registered App Stores programme will also be introduced with a future Android operating system update.
Google Resolves Dispute With Epic Games
As part of these changes, Google also confirmed it has resolved its global disputes with Epic Games, the company behind Fortnite.
The conflict previously centred on app store fees and payment systems, which have been a major issue in the mobile app industry.
What This Means for Android Users
For Android users, the new policies could bring several benefits:
- More app store options
- Greater competition among developers
- Potentially lower app prices
- Improved app quality and features
The changes also highlight Android’s focus on open ecosystems, allowing users and developers more flexibility than traditional closed app store models.
In summary, Google’s new Android policies aim to create a more open and flexible app ecosystem, giving developers more control over payments, app distribution, and revenue models.